The Cool Culture Family Pass is a card that allows participating families free and unlimited general admission to 90 participating cultural institutions in New York City for one year.


Families must sign up through their childcare programs, not through Cool Culture. Your family is eligible for a Family Pass only if you have a child enrolled in a participating early childhood program that is currently enrolled with Cool Culture. Contact your school or child care center’s Cultural Liaison (sometimes known as a parent coordinator) and ask whether they offer Cool Culture’s Family Pass.

Cool Culture works exclusively with early childhood programs in underserved communities, including:

  • Child Care
  • Head Start
  • Universal Pre-Kindergarten
  • Select Title I public elementary schools

For more information, ask your program’s parent coordinator, director, or principal to contact the Cool Culture program at

Using the Pass

Families present their current Family Pass upon entering a participating museum, botanical garden, zoo or science center. At least one adult in the family, present at the time of the visit, must have the last name printed on the card. Institutions may request to see photo identification of the passholder to match the name on the Family Pass. 

The Pass allows up to 5 individuals (including the Pass holder) free general admission. 

You can use the Family Pass from the time you receive it until its expiration on October 31st of the current year.

Learn more about the Cool Culture Family Pass.

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